LCH
Three decades of wholesale men's ethnic wear for retailers across South India — sherwani, indo-western, jodhpuri, men's suits, kurta pajama and dhoti kurta, ready to move off your shelves.
Rooted in Lucknow's craft. Built for the wholesale floor.


Lucknow Chikan House was founded in Koti by my grandfather and my father, Ajay Kumar Gupta, who built it together from a single counter. Today I, Lakshya Gupta, continue what they started — the third generation at the same address.
We supply readymade, wholesale men's ethnic wear to retailers across South India — from sherwani and indo-western to men's suits, jodhpuri and everyday kurta pajama — selecting designs and fabrics from every part of the country and choosing only what suits South Indian markets, with customizations available according to your store's needs.
More than three decades on, most of our business still comes from buyers who return to us season after season. That, more than anything, is what 35+ years of trust and goodwill has built.
A reference to our range









A small selection from our current stock, shown for reference. Our full range across kurta pajama, dhoti kurta, sherwani, jodhpuri, indo-western and suits is far wider — tell us what your store needs and we'll share what's available.
Get in touchWhy our buyers keep coming back.
Repeat customers, by choice
Most of our sales come from buyers who return season after season. Once a retailer starts with us, they tend to keep coming back — the clearest proof of 35+ years of trust and goodwill.
High turnover on your shelves
Our pieces move fast in our customers' shops, so your capital doesn't sit on the rack — and that quick sell-through is exactly what brings buyers back for the next order.
Curated for South India
We select designs and fabrics from every part of the country and stock only what suits South Indian markets, so your floor gets the styles your customers actually buy.
Readymade, with customization
Ready stock across every category, with customizations available according to your store's needs.
Wholesale pricing, real MOQs
Transparent slab pricing for bulk orders, with minimums that work for boutique and large-format retailers alike.
Reliable dispatch
Committed turnaround times and pan-India shipping, so your floor is never waiting on stock.
One partner for every outlet you run.
Running a chain means every counter has to look the part. We supply multi-store groups and outlet chains with the same designs across all branches — matched, consistent, and delivered fast — whether you need one design per outlet or the full range in every store.
samples for tomorrow.
Most of the market keeps only samples and builds stock after you order — leaving your shelves waiting. We do both: ready stock for the current season you can put on the counter now, plus samples of upcoming designs so you can plan the next season while this one is still selling.
Same designs across every outlet
Give all your branches the identical range, matched piece for piece, so customers see the same LCH quality in every store you run.
Delivered in very little time
Large quantities of a single design, dispatched fast — no long production waits when you're stocking a whole chain at once.
Custom size requirements
Size runs built to each outlet's demand, so every branch gets the exact fits its local customers ask for.
Budget to premium, in volume
From low-priced kurta pajama to heavy premium pieces, every price point is available in large quantities for multi-store orders.
Hundreds of designs on hand
A wide, ready catalogue to choose from, so you can fill every category and price point across all your stores without gaps.
Trend-ahead, celebrity-inspired looks
We work with premium design houses that lead the market — the designs others follow later. We bring you celebrity-inspired looks before they trend online, so the stock is already at your counter when demand hits.
Planning stock for multiple outlets? Tell us how many stores and what range, and we'll put together volumes, sizes and timelines for your group.
Talk to us about your chainLet's talk about your next order.
Share your requirement and we'll get back with pricing, MOQs and lead times within a business day.